COLOURS by Tbwa\santiago Mangada Puno for THE EYEBANK FOUNDATION OF THE PHILIPPINES

COLOURS

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Industry Charities, Foundations, Volunteers
Media Radio
Market Philippines
Agency Tbwa\santiago Mangada Puno
Creative Director Marci Reyes
Account Supervisor Portia Catuira
Production Soundesign
Creative Director Melvin Mangada
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: THE EYEBANK FOUNDATION OF THE PHILIPPINES
Product/Service: CORNEA DONOR APPEAL
Agency: TBWA\SANTIAGO MANGADA PUNO
Creative Director: Melvin Mangada/Marci Reyes
Scriptwriter: Chris Costello/Alfredo Silao Iii
Agency Producer: Francis Bagnes/Sunny Lucero
Account Supervisor: Portia Catuira
Production Company: SOUNDESIGN, Makati City, THE PHILIPPINES
Sound Engineer: Jojo Moll
Other Credits: Child Voiceover: Summer Cello; Male Voiceover: Jude Lizares
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\SANTIAGO MANGADA PUNO, Makati City, THE PHILIPPINES

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
GIRL: Pink is fresh laundry. It’s when my mom sings and I try to sing along, and we laugh ‘cause my voice sounds funny. Red is when I hear the other kids laugh, because I bumped into a wall. It’s when something burns my skin. Yellow is laughter. It’s the smell of my house when mom bakes her cookies. It’s when I smile. Green is when I ask myself, 'why me?' It’s when I want to see what you see. But the doctor says we have to wait. Blue is waiting. It’s when I hear my mom cry, or when I get lost in my own house. And black? Black is everywhere — the shadows moving around me. It’s the only colour I can see. ANN: It’s nice to feel colours. But it’s much better to see them. Be a cornea donor. Visit www.eyebankphil.org

Brief Explanation
Lots of Filipinos are left in the dark because of corneal blindness. The Eye Bank Foundation of the Philippines seeks to brighten their lives by restoring their sight through transplantation of human donor corneas. Unfortunately, there is a shortage of eye donors since most people are unaware of the cause. The agency was tasked to turn this around. The only concept that the blind have of colours is not its shade or hue, but the emotion each represents. However, colours are meant to be seen, not felt. We crafted a radio ad from the point of view of a blind girl who describes colours through her varying emotions. The ad was crafted to inspire listeners to give the blind the gift of seeing in color.