Opel Radio REGGAE by Mccann Erickson Amsterdam

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REGGAE

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Industry Cars, Automotive products, services and accessories
Media Radio
Market Netherlands
Agency Mccann Erickson Amsterdam
Creative Director Michiel Otting, Leendert Van Der Plas
Account Supervisor Nicole Ameling, Pascal Meijs
Released October 2004

Credits & Description

Advertising Agency: McCANN ERICKSON, THE NETHERLANDS, Amstelveen
Creative Director: Leendert van der Plas/Michiel Otting
Scriptwriter: Leendert van der Plas/Michiel Otting
Agency Producer: Marcel Ossendrijver
Account Supervisor: Nicole Ameling/Pascal Meijs
Advertiser's Supervisor: Esther Roodkliff
Sound Engineer: Auke Riemersma


Script in English

Reggae singer: Opel introduces the Opel Corsa Rhythm. It's a special release with free CD/mp3-player. This way you can enjoy your music all day long. And on top of the Corsa Rhythm there are radio controls on the steering wheel and it’s equipped with six speakers. And all this is yours for a limited time at €10,595.

Backing singers: Which is not expensive... Opel Corsa Rhythm.

Reggae singer: So get acquainted with your Opel Corsa Rhythm at your local dealer.
Script in Orginal Language

Opel introduceert de Opel Corsa Rhythm. Een speciale editie met gratis ingebouwde CD/mp3-speler. Zo kunt u urenlang genieten van muziek. En daarbij is de Corsa Rhythm uitgerust met stuurwielbediening en 6 speakers. En dat allemaal voor de tijdelijke actieprijs van €10,595. Maak dus kennis met de Opel Corsa Rhythm bij de Opel Showroom.
Brief Explanation

The Opel Corsa Rhythm is supplied with a free CD/mp3 player and six speakers, which enable the driver and passengers to enjoy their favourite music for hours. So, it’s a car that has the rhythm. That's why we have developed three radio commercials, based on three different music styles. Because everyone has his or her own taste.
The commercials are sung by well-known Dutch artists (Ali B, Shy Roc and Barry Hay). The music and voice are top quality and everything sounds just like one would expect, except for one thing: the lyrics. These are taken directly from the rather boring, informative texts in the car brochure. The lyrics are the same in all three commercials. They don't match the music and don't rhyme at all, just like ordinary brochure texts.