Sex Trade by Taxi Vancouver for Covenant House

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Sex Trade

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Industry Charities, Foundations, Volunteers
Media Radio
Market Canada
Agency Taxi Vancouver
Director Karen Pearce Advertiser Supervisor:, Ben Tarr
Executive Creative Director Kevin Barclay
Copywriter Nikki Jobson
Production Silent Joe West
Released December 2012

Credits & Description

Unusually, the radio spots use few spoken words, instead they rely on sound effects to tell dramatic, first-person accounts of what itâs like to be a homeless kid in Vancouver.

One features a graphic sexual encounter between a âcustomerâ and a girl whoâs been forced into prostitution, another is the story of a terrified girl running for her life, hiding from her pursuer. The final spot features a young guy struggling to survive winter on the streets.

The content makes for uncomfortable listening. But, as the voice over at the end of each spot states,âItâs hard to listen to, itâs even harder to live through.â

Category: Charities & appeals
Client: Covenant house
Agency: TAXI Vancouver
Production: Silent Joe West
Country: Canada
Director: Ben Tarr and Karen Pearce
Executive Creative Director: Kevin Barclay
Copywriter: Nikki Jobson
Planner: Jack Dayan
Agency Producer: Indre Sakus
Music + Sound Production: Joe Rossi
Music + Sound Production: Roger Harris
Music + Sound Production: Denise Sarris
Performer: Benn Jordan