Covenant House Radio LISTENING by Pirate Radio & Television

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Industry Charities, Foundations, Volunteers
Media Radio
Market Canada
Agency Pirate Radio & Television
Director Terry O'reilly
Creative Director Zak Mroueh
Account Supervisor Nicola Slade
Released May 2004


Clio Awards 2005
Tv & Radio Public Service Silver

Credits & Description

Creative Director: Zak Mroueh
Scriptwriter: Ryan Wagman
Agency Producer: Sam Benson
Account Supervisor: Nicola Slade
Advertiser's Supervisor: Rose Cino/Ruth Dacosta
Director: Terry O'Reilly

Script in English
VO: (15 year-old Female) Whenever people walk by me, I always hear them say stuff like "what a waste," or "it's so sad". Like it was a choice to live on the street. Well it wasn't. I didn't choose my parents, or what they did to me and my sister. They just did it.
ANNCR: You’ve just taken the first step to helping street kids - listening. To donate visit
Brief Explanation
This spot was played on radio at less than half the volume of other radio spots, compelling listeners to turn up the volume in order to hear the message.