BOTTOMLESS PIT by Y&R New York for Craftsman

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BOTTOMLESS PIT

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Industry Household maintenance & pet products, Tools, Do-It-Yourself Products
Media Radio
Market United States
Agency Y&R New York
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Reichenthal, Ken Erke
Creative Director Jon Eckman
Production Sonic Union
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: SEARS
Product/Service: CRAFTSMAN TOOLS
Agency: Y&R
Executive Creative Director: Ian Reichenthal/Scott Vitrone/Ken Erke
Creative Director: Jon Eckman
Scriptwriter: David Canning
Agency Producer: Lora Schulson/Nathy Aviram/Jona Goodman
Advertiser's Supervisor: Priya Bordia
Production Company: SONIC UNION, New York, USA
Sound Engineer: Steve Rosen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Tools clanging throughout ANN: Bill’s digging a bottomless pit. It’s a job that takes an infinite amount of dedication, but infinity is exactly what Bill has, because Bill has Craftsman hand tools. With Craftsman’s lifetime warranty, Bill’s tools can last forever, so he can build something that takes forever. And for Bill, that something is a bottomless pit. It has a beginning, kind of a middle, but surely, will not have an end. When concerned loved ones ask Bill how his hole is going, Bill says he’s just beginning, because when you’re digging a pit with no ending, you’re always just beginning. Only quitters will say you can’t dig a bottomless pit forever into infinity. And Bill’s no quitter. Craftsman. Trust in your hands.

Brief Explanation
Craftsman tools have a lifetime warranty. Because of the warranty the tools essentially last forever, which means you can build something that takes forever.