KNOWLEDGE SHELF by Y&R New York for Craftsman

Adsarchive » Radio » Craftsman » KNOWLEDGE SHELF

KNOWLEDGE SHELF

Pin to Collection
Add a note
Industry Household maintenance & pet products, Tools, Do-It-Yourself Products
Media Radio
Market United States
Agency Y&R New York
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Reichenthal, Ken Erke
Creative Director Jon Eckman
Production Sonic Union
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: SEARS
Product/Service: CRAFTSMAN TOOLS
Agency: Y&R
Executive Creative Director: Ian Reichenthal/Scott Vitrone/Ken Erke
Creative Director: Jon Eckman
Scriptwriter: David Canning
Agency Producer: Lora Schulson/Nathy Aviram/Jona Goodman
Advertiser's Supervisor: Priya Bordia
Production Company: SONIC UNION, New York, USA
Sound Engineer: Steve Rosen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Sawing, hammering; tools clanging ANN: Dennis is building a shelf to hold all the knowledge in the world. It takes a long time, but time is on Dennis’ side. Dennis has Craftsman hand tools, and with Craftsman’s lifetime warranty, Dennis’ tools can last forever. So he can build something that takes forever. Like a shelf filled with all the knowledge in the world. As Dennis nails another section of shelving to his never-ending row of shelving, researchers are teaching an ape named Susan how to sign her name. That’s more shelf. Meanwhile, a man in a restaurant is learning how to pronounce chipotle: chi-pot-le. More shelf. But that’s okay. With Craftsman hand tools, Dennis’ shelf can take forever. Craftsman. Trust in your hands.

Brief Explanation
Craftsman tools have a lifetime warranty. Because of the warranty the tools essentially last forever, which means you can build something that takes forever.