UNIVERSE DIORAMA by Y&R New York for Craftsman

Adsarchive » Radio » Craftsman » UNIVERSE DIORAMA

UNIVERSE DIORAMA

Pin to Collection
Add a note
Industry Household maintenance & pet products, Tools, Do-It-Yourself Products
Media Radio
Market United States
Agency Y&R New York
Executive Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone, Ian Reichenthal, Ken Erke
Creative Director Jon Eckman
Production Sonic Union
Released August 2010

Credits & Description

Category: Best Scriptwriting
Advertiser: SEARS
Product/Service: CRAFTSMAN TOOLS
Agency: Y&R
Executive Creative Director: Ian Reichenthal/Scott Vitrone/Ken Erke
Creative Director: Jon Eckman
Scriptwriter: David Canning
Agency Producer: Lora Schulson/Nathy Aviram/Jona Goodman
Advertiser's Supervisor: Priya Bordia
Production Company: SONIC UNION, New York, USA
Sound Engineer: Steve Rosen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD

SFX: Hammering; tools clanging ANN: Tim is building a diorama of the universe. To scale. The job is hard, but Tim’s will is strong, because Tim has Craftsman hand tools. With their lifetime warranty, his tools can last forever. So Tim can build something that takes forever. Hence the universe diorama thing, which is nowhere near completion, or ever will be. But as Tim says, it’s getting there. Of course it is, Tim. Keep bolting on sections to your seven rings of Saturn; they’re only seventy four million miles long each. After that, keep chipping away at the rest of space, which is constantly expanding, in every direction. Forever. Good thing your Craftsman hand tools will let you keep working. Forever. Craftsman. Trust in your hands.

Brief Explanation
Craftsman tools have a lifetime warranty. Because of the warranty the tools essentially last forever, which means you can build something that takes forever.