OUT OF BREATH by Dentsu Inc. Tokyo for Cross FM

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OUT OF BREATH

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Industry Environmental & Animal Issues
Media Radio
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Ryo Honda
Production DAI-NICHI
Producer Ayako Toyoizumi
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: CROSS FM
Product/Service: ENVIRONMENTAL AWARENESS MESSAGE
Agency: DENTSU
Creative Director: Ryo Honda
Scriptwriter: Yorichika Nishijima
Production Company: DAI-NICHI, Tokyo, JAPAN
Producer: Ayako Toyoizumi
Other Credits: Narrators: Kevin Glen/Wakako Nogawa
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: If an announ... cer stops talk... ing while reading a script, it's not so good for the list... eners. But if you stop your car's en... gine to keep it from idling, it's rea... lly good... for the environment. ANN: Cross... FM.

Full script of the ad in the original language
MVO: Minasan... Nare-ta-ga... komameniikiwotome... rutomeiwakudesuga... enjinwo... komamenitomerunoha... chikyuunitotteme... iwakudehaarimasen. Komameni aidoringstopwo. ANN: Cross... FM.

Brief Explanation
Stopping a car's engine to keep it from idling is good for the environment. We came up with a way to present this message using stop-and-go narration.