EXPENSES by J. Walter Thompson London for Crunchy Nut

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EXPENSES

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Industry Breakfast Cereals & Flakes
Media Radio
Market United Kingdom
Agency J. Walter Thompson London
Director Craig Hunt, James Humphreys
Executive Creative Director Russell Ramsey
Creative Director Mike Mckenna, Greg Martin Iii
Producer Jack Bayley
Account Supervisor Simone Forster
Released August 2010

Credits & Description

Category: Foods
Advertiser: KELLOGG'S
Product/Service: CRUNCHY NUT CEREAL
Agency: JWT
Executive Creative Director: Russell Ramsey
Creative Director: Greg Martin/Mike McKenna
Scriptwriter: James Humphreys/Craig Hunt
Agency Producer: Jack Bayley
Account Manager: Brooke Curtis
Account Supervisor: Simone Forster
Production Company: JWT, London, UNITED KINGDOM
Director: James Humphreys/Craig Hunt
Producer: Jack Bayley
Sound Studio: Jungle
Sound Engineer: Toby Griffin
Music Artist/Title: Saba/Winter/Instant Update
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: News jingle FVO: We’re live at Westminster where the latest casualty of the expenses scandal is about to give a statement. SFX: Cameras; journalists shouting MVO1: Will you resign, minister? MVO2: I can fully understand why people might be angry and upset (crunching) that I expensed £14,000 on (crunching) boxes of Crunchy Nut but, in my defence, I ate most of the cereal - excuse me - in my second home.... (crunching) and I will pay the money back... (crunching) eventually. Thank you, nothing further to add. SFX: Cameras; journalists shouting SFX: News jingle FVO: Kellogg's Crunchy Nut. Ludicrously tasty.

Brief Explanation
The MP’s expenses scandal was an ongoing daily saga that gripped Britain. Members from all Government parties were caught out when it was revealed they spent public money on outrageous things like moat maintenance, iPods and porn. At the height of the controversy, we created a mock radio news report, that was then aired amongst the hundreds of real expense scandal stories. The report suggested an MP had been caught out expensing thousands of pounds of public money on a cereal famous for being ‘ludicrously tasty’.