BELLX 1 by Indie for Dance4life

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BELLX 1

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Industry HIV/AIDS
Media Radio
Market Netherlands
Agency Indie
Creative Director Lode Schaeffer
Account Supervisor Anneke Schogt
Production FC Walvisch
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: DANCE4LIFE
Product/Service: AIDS AWARENESS
Agency: INDIE
Creative Director: Lode Schaeffer
Scriptwriter: Lysbeth Bijlstra
Agency Producer: Ineke Koornstra
Account Manager: Sabien Smit/Ineke Koornstra
Account Supervisor: Anneke Schogt
Advertiser's Supervisor: Carin van Gaalen
Production Company: FC WALVISCH, Amsterdam, THE NETHERLANDS
Sound Studio: FC Walvisch
Sound Engineer: Marcel Bultman/Eelco Bakker/Christiaan Unck
Music Artist/Title: BellX 1
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: INDIE, Amsterdam, THE NETHERLANDS

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Every 14 seconds, no-one in the world dies of AIDS. MVO: Hi, I am Paul from BellX 1 and this is our 14 second party. SFX: 14 seconds of music ANN: Let’s make this party last longer. See what you can do on dance4life.com

Full script of the ad in the original language
ANN: Iedere 14 seconden, gaat er niemand in de wereld dood aan AIDS. MVO: Hi, I am Paul from BellX 1 and this is our 14 second party. SFX: 14 seconden van het nummer ANN: Laten we dit feestje langer maken. Kijk wat jij kunt doen op dance4life.nl

Brief Explanation
Still today, someone dies of AIDS every fifteen seconds. Youth organisation dance4life looks on the bright side and celebrates the fact that there is always 14 seconds during which no-one succumbs to the disease, and it calls for action to lengthen this stretch of happy time. Several national and international bands have sent in their own 14 second party track from their studios.