DAUGHTER by Duval Guillaume Modem Antwerp for De Lijn

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DAUGHTER

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Industry Public Transport, Mass Transit
Media Radio
Market Belgium
Agency Duval Guillaume Modem Antwerp
Creative Director Peter Ampe, Katrien Bottez

Account Supervisor Tom Sneppe, Matthias Dubois
Production Sonicville
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: DE LIJN
Product/Service: PUBLIC TRANSPORT
Agency: DUVAL GUILLAUME
Creative Director: Katrien Bottez/Peter Ampe
Scriptwriter: Jonas Caluwé/Ralf de Houwer
Agency Producer: Tom Garcia
Account Supervisor: Matthias Dubois/Tom Sneppe
Advertiser's Supervisor: Koen Baecke
Production Company: SONICVILLE, Brussels, BELGIUM
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DUVAL GUILLAUME, Brussels, BELGIUM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Ever since I've been taking that bus to go to town, I have no more parking problems. So now, I had no need for that parking assistance system in my car anymore. So I placed it on my daughter. That way I can hear when her boyfriend comes too close. SFX: Beeping MVO: Oh, I don't like the sound of that. SFX: Beeping; knocking on door MVO: I say! SFX: Beeping stops suddenly MVO: There, that's better. SFX: Music ANN: Not having to park has its advantages. Take the bus or the tram to the city and park your parking stress. Find your route on delijn.be De Lijn.

Full script of the ad in the original language
MVO: Sinds ik met bus naar de stad ga, heb ik geen parkeerproblemen meer. En dat akoestisch parkeeersysteem van mijn auto had ik dus ook niet meer nodig. Ik heb dat nu gemonteerd op mijn dochter. Dan weet ik wanneer haar vriend te dicht komt... SFX: Biep, biep, biep MVO: Ja, dat klinkt al niet goed... SFX: Bibiibibibibi; klopt op deur MVO: Hela! SFX: Lange biep stopt plots MVO: Voilà! SFX: Muziek ANN: Niet hoeven parkeren, heeft zo zijn voordelen. Neem bus of tram naar de stad en parkeer uw parkeerstress. Vind uw route op delijn.be. De Lijn.