"Bushed" by Y&R Paris for Decathlon

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Industry Sportswear, Athletic Footwear & Accessories, Department Stores & Shopping Malls
Media Radio
Market France
Agency Y&R Paris
Director Christophe Sarrotte
Creative Director Gabriel Gaultier
Released August 2000

Awards

CDA - French Awards 2001
The Winners Radio Mention

Credits & Description

Original Title: "Mou"
Agency: Y&R Paris
City: Boulogne-Billancourt
Production Company:: Graffito
Advertiser: Decathlon
Brand Name: Decathlon
Business Sector: Retail, Distribution & Restaurants
Market: France
Country of Production: France
Language: French
Type: Radio
Creative Director: Gabriel Gaultier
Concept: Christophe Sarrotte
Copywriter: Christophe Sarrotte
Director: Christophe Sarrotte
Music Composer: Ramon Pipin
Actor / Celebrity: Benoît Poelvoorde

The Radio ad titled "Bushed" was done by Y&R Paris advertising agency for Decathlon in France. It was released in Aug 2000.