MARTIN LUTHER KING by Lew'Lara\TBWA Sao Paulo for Internet Group

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MARTIN LUTHER KING

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Industry Online Press, Media & Information
Media Radio
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director André Laurentino
Creative Director Manir Fadel, Luciano Lincoln
Production A Voz Do Brazil Sao Paulo
Account Supervisor Guilherme Bernades
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: iG INTERNET GROUP
Product/Service: DELAS WEBSITE FOR WOMEN
Agency: LEW'LARA\TBWA
Executive Creative Director: André Laurentino
Creative Director: Manir Fadel/Luciano Lincoln
Scriptwriter: David Bessler/Bruno Cardoso
Agency Producer: Mayra de Lutiis/Noemi Marques/Dani Toda/Cris Leopacci
Account Manager: Ricardo Forli
Account Supervisor: Guilherme Bernades
Advertiser's Supervisor: Alexander Simony Rocco
Production Company: A VOZ DO BRASIL, São Paulo, BRAZIL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Crowd ambience FVO: I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice will be transformed into an oasis of freedom and justice. I have a dream that my four little children will one day live in a nation where they will not be judged by the colour of their skin but by the content of their character. I have a dream! I have a dream today! SFX: Applause ANN: Why not? Delas, the women’s website from iG. iG.com.br/delas FVO: Free at last! Free at last! ANN: iG. The best for you.

Full script of the ad in the original language
SFX: Ambiente de multidão FVO: Eu tenho um sonho de que, um dia, nas colinas da Geórgia, os filhos de antigos escravos e os filhos de antigos senhores de escravos poderão sentar-se juntos à mesa da fraternidade. Eu tenho um sonho de que, um dia, até mesmo o estado de Mississippi, um estado sufocado pelo calor da injustiça, será transformado num oásis de liberdade e justiça. Eu tenho um sonho de que meus quatro filhinhos, um dia, viverão numa nação onde não serão julgados pela cor de sua pele e sim pelo conteúdo de seu caráter. Eu tenho um sonho! Eu tenho um sonho hoje! SFX: Ovacionando ANN: Por que não? Delas, o canal feminino do iG. iG.com.br/delas FVO: Livres, enfim! Livres, enfim! ANN: iG. Melhor pra você.