Deli De Luca Radio BOARD MEETING by Saatchi & Saatchi Oslo

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Industry Retail, Distribution & Rental companies, Fast food outlets & restaurants
Media Radio
Market Norway
Agency Saatchi & Saatchi Oslo
Creative Director Jon Fredrik Sandengen
Account Supervisor Pelle Vedner
Released August 2004

Credits & Description

Advertising Agency: SAATCHI & SAATCHI NORWAY, NORWAY, Oslo
Creative Director: Jon Fredrik Sandengen
Scriptwriter: Jørgen C. Holst/Nina Aamodt/Øystein Johnsen
Agency Producer: Øystein Johnsen
Account Supervisor: Pelle Vedner
Advertiser's Supervisor: Thor Johansen

Script in English

Man: Please, beef seated, ladies and gentlemen, this won't cake long. We don’t have much lime, so I’ll biscuit. From a burger-eye-view things are not so bad. Dough we have experienced a chips and dip in sales, we must raisin above our previous results. We must dairy to change our focus. The writing’s on the wall, the numbers are on the vegetables. We need to get back into the calzone. The future looks berry good. I would even say grape. Sushi what I mean? Pizza bout time we figure out sandwhich changes to bake. As I’ve salad before, my eggroll from now on will be in the background. There’s a new pie in town. Butter know what you’re thinking. Cookie be the one beer looking for? Wok has he got to offer? Crust me. Cheese a maginificent leader. Let me present: our noodles CEO, Michael Lasagne.

VO: Long day at the office? Quit thinking about food, go to Deli de Luca Convenience, varied, healthy, everywhere.
Script in Orginal Language

Mann: Ja, det virker som noen rundstykker er blitt litt forskinket men jeg tror vi bare begynner møtet, velkommen skalldyr være. Vårull-timate utfordring for neste salat er å øke omsetningen for enhver ris, som dere ser av dette ostekakediagrammet, og det kan vi gjøre på tomater. Enten kan vi reke gatelangs og hapå at ting skjer av sei selv, ellers så må vi legge inn en ekstra grill og komme oss i den raske fileten, og det børek være så vannskelig. Hvis vi har litt is i magen så burger vi få et veldig croissant resultat. Ja, er det noen som har no’ spisskål?

VO: Sulten nå? Deli De Luca. Mat-rett rundt hjørnet.

Mann: Jo-Gurt, det var noe du ville sushi?
Brief Explanation

The idea was for the listener to think he was listening to a regular speach at a board meeting, but then start noticing the food names and words in the text. This worked perfectly in Norwegian, and every time you hear the spot, you hear more food words. Unfortunately, it is not as clear in English.