McDonald's Radio FOOD by Leo Burnett New York

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Industry Fast food
Media Radio
Market United States
Agency Leo Burnett New York
Director Pete Lefebvre, Jennifer Faust
Creative Director Andrew Clarke, Kash Sree, John Montgomery Leo Burnett
Account Supervisor Kevin Reilly
Released September 2004

Credits & Description

Advertising Agency: LEO BURNETT, USA, Chicago
Creative Director: John Montgomery/Kash Sree
Scriptwriter: Jennifer Faust/Pete Lefebvre/Amy Servidea
Agency Producer: Glant Cohen/Patrick Brennan
Account Supervisor: Kevin Reilly
Advertiser's Supervisor: Marlena Peleo-Lazar
Director: Jennifer Faust/Pete Lefebvre
Sound Engineer: Ben Keller/Katy Mindeman

Script in English

Felix: Felix Blunk of Blunk’s World Famous Deli. Don’t let McDonald’s pull the sheep over your eyes. Yeah, yeah their new deli sandwiches are freshly made right when you order. But freshly made is overrated. Everything is fresh at some point. Isn’t it? Why, my Blunk’s sandwiches are freshly made every time I make them…last night…last week…

VO: New Oven Selects, made-to-order Deli Sandwiches.

SFX: (Ba da ba ba ba) Sung: I’m lovin’ it.
Brief Explanation

Felix Blunk is a New York deli owner who hears that McDonald’s is introducing their own deli-style sandwiches. His response is to fight back. Like most New Yorkers, Felix is passionate in his quest and he speaks in his own New York style of English. He muddles his words, mixes his metaphors and loses his logic. However, his belief in himself, and his drive to beat McDonald’s at their own game, comes through loud and clear.