OWEN by MJZ, Mcbd for Department Of Health

OWEN

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Industry Anti-smoking
Media Radio
Market United Kingdom
Agency MJZ
Director Jim Gilchrist
Agency Mcbd
Creative Director Danny Brooke-Taylor
Account Supervisor Rachel Gilmour
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: DEPARTMENT OF HEALTH
Product/Service: ANTI-SMOKING AWARENESS
Agency: MCBD
Creative Director: Danny Brooke-Taylor
Scriptwriter: Matt Lever
Agency Producer: Lynette Kyme
Account Manager: Tom Weinburg
Account Supervisor: Rachel Gilmour
Advertiser's Supervisor: Dan Metcalfe
Production Company: MJZ, London, UNITED KINGDOM
Director: Jim Gilchrist
Sound Engineer: Parv Thind
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MCBD, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
BOY: Hi mum, I know that you’re listening to me on the radio, I just want to give you a message about smoking. It can give you really bad cancer and it can block up all your lungs. I’m worried that you can die and I don’t know what I’d do without you, so stop buying fags and smoking them. ANN: Your smoking affects your loved ones more than you think. For a free information pack to help you quit, text ‘WORRIED’ to 63818.

Brief Explanation
The real children and grandchildren of smokers send unscripted messages to their parents, stating their fears about their smoking and urging them to give up, during commercial breaks on radio stations that their parents and grandparents actually listen to.