REICHO by MJZ, Mcbd for Department Of Health

REICHO

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Industry Anti-smoking
Media Radio
Market United Kingdom
Agency MJZ
Director Jim Gilchrist
Producer Kate Leahy
Agency Mcbd
Creative Director Danny Brooke-Taylor
Account Supervisor Rachel Gilmour
Released August 2010

Credits & Description

Category: Best Use of Radio as a Medium
Advertiser: DEPARTMENT OF HEALTH
Product/Service: ANTI-SMOKING AWARENESS
Agency: MCBD
Creative Director: Danny Brooke-Taylor
Scriptwriter: Matt Lever
Agency Producer: Lynette Kyme
Account Manager: Tom Weinberg
Account Supervisor: Rachel Gilmour
Advertiser's Supervisor: Dan Metcalfe
Production Company: MJZ, London, UNITED KINGDOM
Director: Jim Gilchrist
Producer: Kate Leahy
Sound Studio: Parv Thind
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MCBD, London, UNITED KINGDOM

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
BOY: Mum, I know you’re listening to Absolute, I’m just telling you, please stop smoking. Your lungs will go really bad and all black, and it will make you have medications. You know that daddy is allergic to smoking and both of us want you to stop now, so please. I don’t want to see you get buried so please stay alive, stop smoking. ANN: Your smoking affects your loved ones more than you think. For a free information pack to help you quit, text ‘WORRIED’ to 63818.

Brief Explanation
The real children and grandchildren of smokers send unscripted messages to their parents, stating their fears about their smoking and urging them to give up, during commercial breaks on radio stations that their parents and grandparents actually listen to.