Interactive Africa Radio RECYCLED by The Jupiter Drawing Room South Africa

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Industry Culture, Leisure & Sport, Shows, Events & Festivals
Media Radio
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Livio Tronchin, Joanne Thomas The Jupiter Drawing Room Cape Town
Account Supervisor Myles Hoppe, Justine Devine
Released January 2008

Credits & Description

Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin/Joanne Thomas
Scriptwriter: Jonathan Commerford
Agency Producer: Caryn Brits
Account Supervisor: Myles Hoppe/Justine Devine
Sound Engineer: Craig Ormond

Script in English

Various: (Short clips edited together to create the following message) Recycling can change the world. With a little creative thinking you can turn your rubbish into resources.
Take this radio ad. By cutting together old ads we can create something new and unique, all at no cost.
The world’s first recycled radio ad.

Come to the Design Indaba, Expo, Cape Town International Convention Centre 23 to 26 Feb and find out what else creativity can do.
Design Indaba. A better world through creativity.
Brief Explanation

We were briefed to encourage visitors to the Design Indaba expo, an annual design exhibition, which runs concurrently with the Design indaba conference. Instead of simply recording a conventional radio ad, we applied the principles of recycling and edited an ad together from well-known, existing radio spots without having to set foot into a recording booth. These enabled us to dramatise our core campaign thought: the power of creativity. In this instance, a little creativity is able to turn old, discarded radio spots into a completely new creative ad.