Dexia Bank Radio ODOUR by Duval Guillaume Modem Antwerp

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Industry Banking & Financial Services
Media Radio
Market Belgium
Agency Duval Guillaume Modem Antwerp
Director Christophe Cossement, Raf Debraekeleer
Creative Director Jens Mortier
Account Supervisor Inez De Pooter
Released May 2004

Credits & Description

Creative Director: Jens Mortier
Scriptwriter: Peter Ampe
Agency Producer: Raf Debraekeleer
Account Supervisor: Inez de Pooter
Advertiser's Supervisor: Staf Helbig/Dirk Schyvinck
Director: Raf Debraekeleer/Christophe Cossement
Sound Engineer: Christophe Cossement

Script in English

VO: All over the country youngsters are being exploited by heartless bosses. That is why Axion sends out Roger MacFurtiff, king of camouflage.

Roger: Indeed I am! And today I am disguised as a terrible bodily odour and I am dangling from the armpit hair of an over-familiar boss.

Boss: Come here, sweetie, just a little bit closer...

Girl: My God, what’s that awful smell?!

Boss: (Sniff) It seems to (sniff) come from under my (sniff) armpits...

Roger: Hahaaaa!

Boss: Oh no! It’s Roger MacFurtiff!

Roger: Indeed it is! Now, ya smelly snuggler, keep yer paws off those students!

VO: Wow Roger, you fixed that in a sniffy!

Roger: Indeed I did!

Packshot: Axion, the bank for youngsters and respecting youth.
Script in Orginal Language

VO: Overal ter lande worden jongeren uitgebuit door slechte bazen. Daarom stuurde Axion...Roger van Duffel...Koning van de camouflage.

Roger: Vandoag hemmek men eige vekleed in een geweldige lijfgeur en ik hang hier aan een okselhaar van een handtastelijke baas.

Boss: Komt eens wat dichter, meiske.

Girl: Neen, baas, gij stinkt.

Boss: Snif, snif. Inderdaad, het komt vanonder mijn oksel.

Roger: HAHAAAA!!! (muziek)

Boss: Ah nee, ‘t is Roger van Duffel.

Roger: Viezerik, blijf in 't vervolg met je poten van je jobstudenten.

Boss: Ik walg van mijn eigen, Roger. (Onderdanig).

VO: Roger, gij zijt de held van de natie.

Roger: Joa, da is woa.

Jingle: Axion. Respecting Youth.
Brief Explanation

Axion youth banking is a department of Dexia Banking.