Diabetes Care Coalition Radio DATE by Energy BBDO Chicago


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Industry Public Safety, Health & Hygiene
Media Radio
Market United States
Agency Energy BBDO Chicago
Creative Director Marty Orzio
Released February 2005

Credits & Description

Advertising Agency: ENERGY BBDO, USA, New York
Creative Director: Marty Orzio
Scriptwriter: Derek Sherman
Agency Producer: Diane Jackson/Pam Pietrowski
Sound Engineer: Dave Gerbosi

Script in English


DAN: I had a really great time tonight, Anne.

ANNE: Me too. Are you doing anything Friday?

DAN: You know, Friday’s bad for me.


DAN: Yeah, I’m having a heart attack Friday.


DAN: I’ll be hanging out with my friends when I start having difficuty breathing. Then, around seven, I go into full cardiac arrest. The next thing I know, my friends will be screaming, and by seven-thirty the paramedics will carrying me out on a gurney.

AVO: Two out of three people with diabetes will have a heart attack or stroke. If you’re not taking diabetes seriously, you might as well plan yours.

DAN: At eight, I’ll be prepped for emergency surgery. I think they make their first incision at around nine, nine-fifteen latest.

ANNE: (SLOWLY) Incision?

DAN: (BRIGHTER) Thursday’s not so bad.

AVO: You can do something. Ask your doctor about your A1C number. Managing your A1C number can reduce the risk of complications, like heart attacks. A1C is a measure of diabetes control, and it’s a test you’re already taking. To find out more, go to Know your A1C dot com. A message from the Diabetes Care Coalition.