Works » Leo Cut Diamonds

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Industry Apparel, Clothing & Footwear
Media Radio
Market Italy
Agency J. Walter Thompson Italy
Director Federica Colombo
Creative Director Ecd Pietro Maestri - Ass Creat Dir Bruno Bertelli
Released December 2004

Credits & Description

Advertising Agency: JWT, ITALY, Milan
Creative Director: Pietro Maestri
Scriptwriter: Michele Pieri
Agency Producer: Moviefarm
Director: Federica Colombo


Script in English

SFX: Door into Casualty banged open, heart monitor beeping, excited voices in background, patient being wheeled along marble floored corridor.

Man: (agitated) What have we got here?

Woman: (agitated) Woman, white, 42, serious cardiac arrhythmia.

Man: (agitated) Presumable cause?

Woman: (agitated) She was walking downtown with her husband and he suddenly pulled out a diamond ring and then said it was for her.

VO: This year, go for her heart. Surprise her with a Leo Cut Diamond.
Script in Orginal Language

SFX: Porta del pronto soccorso che si apre di botto, il bip del monitor cardiaco, voci concitate in sottofondo, la barella che sfreccia lungo il pavimento di marmo.

Uomo: (concitato) Cosa abbiamo?

Donna: (concitata) Donna, bianca, 42 anni, forte aritmia cardiaca.

Uomo: (concitato) Causa presunta?

Donna: (concitata) Camminava in centro col marito; a un certo punto lui ha tirato fuori un anello con diamante e... ha detto che era per lei.

VO: Quest’anno, colpiscila al cuore. Sorprendila con Leo Cut Diamond.

The Radio ad titled HEART was done by J. Walter Thompson Italy advertising agency for Leo Cut Diamonds in Italy. It was released in Dec 2004.