BOND by Y&R Johannesburg for LG

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BOND

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Industry Electronic Devices & Home Appliances
Media Radio
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Clinton Bridgeford, Michael Blore Liam Wielopolski
Production Alight Production House
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: LG HOME APPLIANCES
Product/Service: DIRECT DRIVE WASHING MACHINE
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Liam Wielopolski/Clinton Bridgeford
Scriptwriter: Sebastian Schneider/Mbuso Ndlovu
Agency Producer: Neo Thlapi
Account Manager: Melanie Behan
Production Company: ALIGHT PRODUCTION HOUSE, Cape Town, SOUTH AFRICA
Sound Studio: Alight Productions
Sound Engineer: Jeremy Elwell
Music Artist/Title: Malcolm Gooding/Michelle Bradshaw
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: James Bond much MVO1: When licensed to kill, there isn’t much an agent won’t sacrifice – cards, women, oh the things I’ve done for England. But, I’ve never let a bullet pierce my suit. With the right suit in hand, a man never folds. Ten years ago I recall Q folding my suit after taking it out the LG Front Loader. Then, after a recent close call with another megalomaniac bent on world domination, Q put my new three-piece in the very same LG Washing Machine. I said ‘Q, I thought only diamonds are forever.’ He said, ‘James, some things never die.’ ANN: The LG Direct Drive washing machine with ten-year warranty. LG. Life’s Good. SFX: LG mnemonic