TERMINATOR by Y&R Johannesburg for LG

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TERMINATOR

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Industry Electronic Devices & Home Appliances
Media Radio
Market South Africa
Agency Y&R Johannesburg
Executive Creative Director Clinton Bridgeford, Michael Blore Liam Wielopolski
Production Alight Production House
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: LG HOME APPLIANCES
Product/Service: DIRECT DRIVE WASHING MACHINE
Agency: Y&R SOUTH AFRICA
Executive Creative Director: Liam Wielopolski/Clinton Bridgeford
Scriptwriter: Sebastian Schneider
Account Manager: Melanie Behan
Production Company: ALIGHT PRODUCTION HOUSE, Cape Town, SOUTH AFRICA
Sound Studio: Alight Productions
Sound Engineer: Jeremy Elwell
Music Artist/Title: Rob Vega/Michelle Bradshaw
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: Y&R SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Terminator soundtrack MVO: Years in the future, machines rule the earth. There is but one man who will determine the existence of the entire human race. Years ago, I went back to rescue the one who is your only hope. He was doing his laundry in his LG Front Loader. I was crushed by a T1000, but rose again. Then, just recently, when I returned to save him for a second time, he was doing his washing in the very same LG Front Loader. I said ‘John, doesn’t that thing ever stop?' He said ‘You know T, some things never die.’ ANN: The LG Direct Drive washing machine with ten-year warranty. LG. Life's good. SFX: LG mnemonic

Brief Explanation
Nothing lasts as long as LG’s direct drive.