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Industry TV Channels/Radio Stations and Programmes, Сable/Satellite television
Media Radio
Market United States
Agency BBDO New York
Creative Director Bill Bruce, Eric Silver
Released April 2004

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Eric Silver
Scriptwriter: Jim Lemaitre
Agency Producer: Karen Jean

Script in English

Kevin: Hey, Josh… What’s wrong?

Josh: I totally wasted my tax refund…I used it to buy a ticket to the Donkey Basketball Championships... I thought it was gonna be donkeys driving the lane, knocking down threes, wearing headbands. But it was just people riding donkeys up and down the court. (pause) Wha’d you get with your tax refund?

Kevin: DIRECTV® DVR with TiVo®. So now I get to watch all my favorite shows whenever I want. I can even record two shows at once… Pause and rewind live TV... And fast forward through all the stuff I don't want.

Josh: Wow

Kevin: A DIRECTV® DVR is $100 bucks or less … And I can try it... if I don't like it... I get my money back... And unlike cable, all the channels are 100% digital quality. (pause) Donkeys playing basketball?

Josh: (defensive) It's conceivable... if they were well-trained... and tall.