DirecTV Radio ETHEL MERMAN by BBDO New York

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ETHEL MERMAN

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Industry TV Channels/Radio Stations and Programmes, Сable/Satellite television
Media Radio
Market United States
Agency BBDO New York
Creative Director Bill Bruce, Eric Silver
Released September 2004

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Eric Silver
Scriptwriter: Dan Kelleher
Agency Producer: Rani Vaz


Script in English

DTV Employee: Alright, everything’s installed. You’ve got NFL SUNDAY TICKET and four free months of DIRECTV’s best programming package. That’s, let's see, over 200 channels including over 30 premium movie channels free.

Customer: Free?

DTV Employee: Uh-huh.

Customer: Wow… I must be dreaming.

DTV Employee: No sir I don’t think so.

Customer: Are you sure I’m not dreaming? Because I seem to be turning into Ethel Merman …It’s weird, I… (Bursts out singing in Ethel’s voice) A-tisket a-tasket, a green and yellow basket…

DTV Employee: Gee, that’s quite a singing voice you have Ethel. (dry) So I guess you are dreaming after all.

Customer: I really wanted that DIRECTV deal…

DTV Employee: Don’t worry, DIRECTV’s four months free offer—that was real.

Customer: Oh, that’s just swell (Ethel’s voice).