DirecTV Radio ROCK by BBDO New York

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Industry TV Channels/Radio Stations and Programmes, Сable/Satellite television
Media Radio
Market United States
Agency BBDO New York
Creative Director Bill Bruce, Eric Silver
Released April 2004

Credits & Description

Advertising Agency: BBDO NEW YORK, USA
Creative Director: Eric Silver
Scriptwriter: Jim Lemaitre
Agency Producer: Karen Jean

Script in English

Steve: So, Dave…you get your tax refund yet?

Dave: Yup. I bought a boulder. What’d you buy?

Steve: I got a DIRECTV® DV…… (doesn’t finish sentence/word). Hold on… you used your tax refund to buy a boulder?

Dave: It’s awesome. I can climb on it. I can look at it. If I stand 200 feet away, it looks like a pebble. It’s always surprising me. Also- it’s extremely heavy. Which is good and bad. I can’t move it around, but man it’s always right there no matter what.

Steve: (pause) Yeah … I got a DIRECTV® DVR. It's $100 or less … and I can try it... and if I don't like it... I get my money back... How cool is that?

Dave: Wow.

Steve: Think about it dude... DIRECTV® DVR with TiVo®. Now I can record two shows at once. I get to fast forward through all the stuff I don't want to see... all with 100% digital quality... I'm psyched.

Dave: That sounds cool. Wanna hear more about my boulder?

Steve: Not really, no.