INTERRUPTED AD by FRANK\TBWA Oslo for The Norwegian Association Of Disabled

INTERRUPTED AD

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Industry Racial/Ethnic/Handicapped/Minority Awareness
Media Radio
Market Norway
Agency FRANK\TBWA Oslo
Production Verdens Sterkeste Mann
Creative Director Lee Cartmell, Erik Heisholt
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: THE NORWEGIAN ASSOCIATION OF THE DISABLED
Product/Service: DISABILITY DISCRIMINATION AWARENESS
Agency: TBWA\OSLO
Executive Creative Director: Erik Heisholt
Creative Director: Erik Heisholt
Scriptwriter: Edle Bugge/Kristin Selfors
Production Company: VERDENS STERKESTE MANN, Oslo, NORWAY
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\OSLO, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
(Another commercial) ANN: People with disabilities often face obst... (Another commercial) ANN: People with disabilities often face obstacl... (Another commercial) ANN: People with disabilities often face obstacles in everyda... (Another commercial) ANN: People with disabilities often face obstacles in everyday life. The Norwegian Association for the Disabled works for better conditions and a society without discrimination. Visit NHF.no if you want to know mo...

Full script of the ad in the original language
(Spot for annen annonsør) ANN: Mennesker med nedsatt funksjonsevne møter ofte... (Spot for annen annonsør) ANN: Mennesker med nedsatt funksjonsevne møter ofte hi... (Spot for annen annonsør) ANN: Mennesker med nedsatt funksjonsevne møter ofte hindringeri... (Spot for annen annonsør) ANN: Mennesker med nedsatt funksjonsevne møter ofte hindringer i hverdagen. Norges Handikapforbund jobber for bedre vilkår og et samfunn uten diskriminering. Gå inn på NHF.no hvis du vil vit...

Brief Explanation
The following radio spot for The Norwegian Association for the Disabled consists of several short spots. This example is a showcase of how the radio idea works within a normal commercial break. A woman is trying to talk about NHF (The Norwegian Association for the Disabled), but is repeatedly interrupted by other commercials. To give the radio listeners an authentic feeling about how it is to be disabled in Norway, the radio spot repeatedly got interrupted by other spots.