MUBARACK by Meridian Communications for Megamart

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MUBARACK

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Industry Retail, Distribution & Rental companies
Media Radio
Market India
Agency Meridian Communications
Creative Director N. Ramesh, Vinod Lal Heera Eshwer
Producer Eric Samuel
Production The Backyard
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: MEGAMART
Product/Service: DISCOUNTED BRANDED APPAREL
Agency: MERIDIAN COMMUNICATIONS
Executive Creative Director: N. Ramesh
Creative Director: N. Ramesh/Vinod Lal Heera Eshwer
Scriptwriter: Vinod Lal Heera Eshwer/Ramgopal Krishnan TV
Account Manager: Pradeep Kumar Pandian
Production Company: THE BACKYARD, Bangalore, INDIA
Director: Eric Samuel
Producer: Eric Samuel
Sound Studio: The Backyard
Sound Engineer: Eric Samuel
Music Artist/Title: Aporup Acharya/Ramgopal Krishnan TV
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MERIDIAN COMMUNICATIONS, Bangalore, INDIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Printing press, phone rings MVO1: White House. MVO2: Hello America? Yeah? Whitehouse? MVO1: Yes sir. MVO2: You want... eh, I want... eh, speak this Mubarack bhai. MVO1: You mean Barack Obama? MVO2: Yes, yes! MVO1: Please hold the line. SFX: Call patch, background chatter MVO3: Hello? MVO2: Hello. Mubarack bhai! Hello Mubarack bhai, salaam walekum. I am ah, myself Mubarack also, same pinch (laughs) Why no, Mubarack bhai, myself printing press owner. Your country economy gone... MVO3: Hmm. Hmm. MVO2: Your caashan is not there for you in America. MVO3: You mean cash? MVO2: Cash, cash, correct! Rightly, cash. No cash for your country is problem. You hospital and other bank is closed. Whatever you want, dollar or whatever, I’ll do it for you. MVO3: Are you going to print me dollars? MVO2: Yes yes! Dollar, dollar, dollar! MVO3: For... economic slowdown? MVO2: Yes yes yes! Correct, sir! ANN: Hey! Money doesn’t come easy. Megamart. Mega brands. Mega savings. Guaranteed. MVO2: How is Mrs.? MVO3: She’s good. She’s good.

Brief Explanation
In a time of Economic slowdown, it’s decidedly not the time to be blowing up hard-earned money. ‘Megamart,’ a value-retail chain popular for generous discounts, wanted to communicate this to the public during the recession.