DAY 1 by Jung Von Matt/Next Hamburg for DMAX

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DAY 1

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Germany
Agency Jung Von Matt/Next Hamburg
Creative Director Thimoteus Wagner
Production Studio Funk
Director Torsten Hennings, Fabian Frese
Account Supervisor Julia Figur
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: DMAX TV
Product/Service: TV STATION
Agency: JUNG von MATT
Creative Director: Fabian Frese/Thimoteus Wagner
Scriptwriter: Henning Robert/Damjan Pita
Account Manager: Nils Stig Frommann
Account Supervisor: Julia Figur
Advertiser's Supervisor: Andreas Duerr/Eike Immisch
Production Company: STUDIO FUNK, Hamburg, GERMANY
Director: Torsten Hennings/Fabian Frese
Sound Studio: Studio Funk Hamburg
Sound Engineer: Torsten Hennings
Music Artist/Title: Philipp Veit
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Jingle: Super, Superfeminise Me! ANN: Two Weeks Among Women: Diary of a shocking self-experiment. MVO: Monday. Day one. Today, I moved in with Julia, Monica and the other Julia. I was welcomed with a pig-shaped watercress pot made from Fimo clay. I’m going to be living among women for two weeks – do I fully realise what that means? And it didn’t take long for the initial doubts to surface. This evening, I’d normally be watching the Checker buying cars on DMAX. Instead, I watched myself exercising in the mirror. 'Yoga is good for the soul', my companions for the next fortnight told me. I wanted to laugh out loud.... but my feet were cutting off the supply of oxygen to my neck. SFX: Jingle: Super, Superfeminise Me!

Full script of the ad in the original language
SFX: Jingle: Super, Superfeminise Me! ANN: Zwei Wochen unter Frauen: Tagebuch eines schockierenden Selbstexperiments. MVO: Montag. Der erste Tag. Heute bin ich bei Julia, Meike und der anderen Julia eingezogen. Zur Begrüßung gab's ein Kresseschweinchen aus Fimo. Ich werde zwei Wochen unter Frauen leben – habe ich mir das wirklich gut überlegt? Erste Zweifel haben dann auch nicht lange auf sich warten lassen. Normalerweise würde ich heute Abend ja auf DMAX dem Checker beim Auto kaufen zugucken. Stattdessen habe ich mir selbst im Spiegel beim Turnen zugeguckt. 'Yoga sei gut für die Seele', haben meine Begleiterinnen für die nächsten vierzehn Tage gesagt. Ich wollte laut lachen... aber meine Füße haben mir den Hals abgeschnürt. SFX: Jingle: Super, Superfeminise Me!

Brief Explanation
DMAX is a German TV station that broadcasts content especially made for real men. These 5 spots are part of a series of 14 commercials (one for every day of the experiment).