DAY 10 by Jung Von Matt/Alster Hamburg for DMAX

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DAY 10

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Germany
Agency Jung Von Matt/Alster Hamburg
Director Fabian Frese
Creative Director Thimoteus Wagner
Production Studio Funk
Director Torsten Hennings
Account Supervisor Julia Figur
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: DMAX TV
Product/Service: TV STATION
Agency: JUNG von MATT
Creative Director: Fabian Frese/Thimoteus Wagner
Scriptwriter: Henning Robert/Damjan Pita
Account Manager: Nils Stig Frommann
Account Supervisor: Julia Figur
Advertiser's Supervisor: Andreas Duerr/Eike Immisch
Production Company: STUDIO FUNK, Hamburg, GERMANY
Director: Torsten Hennings/Fabian Frese
Sound Studio: Studio Funk Hamburg
Sound Engineer: Torsten Hennings
Music Artist/Title: Philipp Veit
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Jingle: Super, Superfeminise Me! ANN: Two Weeks Among Women: Diary of a shocking self-experiment. MVO: Wednesday. Ten days of female hell. Ten days without the Checker, the Ludolfs or the MythBusters. Ten days without DMAX. Ten days of salad, diet Coke, salad, diet Coke and salad. And diet Coke. My carbohydrate deficiency is slowly making itself felt. I’m suffering from strange mood swings. My hair isn’t behaving. My skin feels tight. I really don’t feel good at all. To try and relax, I tried putting on a revitalising yogurt mask. But couldn’t relax because my flat-mates wanted to watch a Richard Gere movie. Screeched and tore at Monica’s hair. Then stormed out of the room and slammed the door shut behind me. It was then that I discovered the weird stain on my underpants. Is that blood? SFX: Jingle: Super, Superfeminise Me!

Full script of the ad in the original language
SFX: Jingle: Super, Superfeminise Me! ANN: Zwei Wochen unter Frauen: Tagebuch eines schockierenden Selbstexperiments. MVO: Mittwoch. Zehn Tage Frauenhorror. Zehn Tage ohne den Checker, die Ludolfs und Mythbusters. Zehn Tage ohne DMAX. Zehn Tage Salat, Cola Light, Salat, Cola Light und Salat. Und Cola Light. Der Mangel an Kohlehydraten macht sich langsam bemerkbar. Ich leide an merkwürdigen Stimmungsschwankungen. Meine Haare sitzen nicht. Meine Haut spannt. Ich fühle mich wirklich überhaupt nicht gut. Habe zur Entspannung versucht, eine belebende Quarkmaske aufzutragen. Konnte mich aber nicht entspannen, weil meine Mitwohnerinnen eine Richard-Gere-DVD gucken wollten. Habe gekreischt und Meike an den Haaren gezogen. Bin dann stampfend aus dem Zimmer raus und habe ganz laut mit der Tür geknallt. Danach habe ich einen komischen Fleck in meiner Unterhose entdeckt. Ist das Blut? SFX: Jingle: Super, Superfeminise Me!

Brief Explanation
DMAX is a German TV station that broadcasts content especially made for real men. These 5 spots are part of a series of 14 commercials (one for every day of the experiment).