Dna Radio SPY by Try/Apt Oslo

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Industry Shoes, Apparel & Accessories Stores, Fast food outlets & restaurants
Media Radio
Market Norway
Agency Try/Apt Oslo
Account Supervisor Bente Kvam Kristoffersen
Released October 2004

Credits & Description

Scriptwriter: Tore Woll/Erlend Klouman Høiner
Account Supervisor: Bente Kvam Kristoffersen
Advertiser's Supervisor: Nina Ekstrøm

Script in English

VO: Let's say you are a spy. You like to take secret pictures with a mini camera and sneak around in the house of the president. You think you are so secret. Wake up and smell the coffin, Spy Master! You creak the floor with your fancy spy shoes. Do you want to be dead? No! Take off your fancy spy shoes. What is that smell? Please buy new shoes, stinky sock spy. DNA Shoe Store - We have action shoes.
Brief Explanation

These spots ran in English on Norwegian radio. They were supposed to sound silly, and the character is freely making up his own idioms like "Wake up and smell the coffin." He also tends to ignore grammar rules. This is part of the humour, along with the character's strange attitude.

These spots are not translated, they ran exactly like this for the Norwegian audience. The copywriter is not an imbecile - the character is :-)