Dobermann Radio TO THE DOGS by Doberman Creative Company

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Industry Advertising agencies, Business equipment & services
Media Radio
Market Slovenia
Agency Doberman Creative Company
Director Igor Kenda
Creative Director Mateja Semrl
Account Supervisor Katja Šilec Benkovic
Released March 2004

Credits & Description

Creative Director: Mateja Šemrl
Scriptwriter: Igor Kenda
Agency Producer: Igor Kenda
Account Supervisor: Katja Šilec Benkovic
Advertiser's Supervisor: Mišo Hölbl
Director: Igor Kenda
Sound Engineer: Tine Krizanic

Script in English
Man: Go to the stupid to be smart, go to the brainless to be bright! Hang with the old you won't look bold, go to the poor, to become a lord. Hang with the small, to be tall, find those with pinny, to be skinny, hang with the fat, so your belly will be flat! Hang with the ugly, to be an adonius, hang around the losers to become glorious. Hang around the cowards, to be brave, hang around the rude, to be suave, hang around apathetic, to become energetic, Hang around the blind, and you will see the light, Hang around DOBERMAN, and you will go… to the DOGS!
Script in Orginal Language
Man: Druzi se z neumnimi, da boš izpadel pameten, druzi z dolgocasnezi, pa boš duhovit! Druzi se z grdimi, da boš lep, druzi s starimi, in boš mlad! Druzi se z majhnimi, da boš velik, druzi z debelimi, da boš suhljat. Druzi se z bojazljivimi, pa boš hraber, druzi se z zgubami, da boš magnat. Druzi se s slepimi, da boš guru, druzi se z revnimi in boš bogat. Druzi z DOBERMANOM, pa boš … na PSU!
Brief Explanation
Some humour and ingenuity from the original Slovenian ad gets lost in the English translation. The Slovene idiom "to be on a dog" is equivalent to the meaning "to be on one's beam-ends". The spot ends with the phrase "hang with Doberman" and you'll get a "broken man" or ...and you will go to the dogs. This advert has been selected as the most recognisable ad on the local radio station.