SECRET by TBWA\Hunt\Lascaris Johannesburg for Tiger Brands

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SECRET

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Industry Insecticides
Media Radio
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Released June 2012

Awards

One Show 2013
One Show Consumer Radio / Campaign Merit

Credits & Description

Type of entry: Product & Service
Category: Household
Advertiser: TIGER BRANDS
Product/Service: DOOM SUPER MULTI INSECTICIDE
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Advertiser TIGER BRANDS
Product DOOM SUPER MULTI INSECTICIDE
Entrant TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
2 of 2 Campaign
Type of Entry: Product & Service
Category: Household
Title: SECRET
Advertiser/Client: TIGER BRANDS
Product/Service: DOOM SUPER MULTI INSECTICIDE
Entrant Company: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
DM/Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA

Brief Explanation
Once people find out that they are going to die, they start trying to make things right with the ones they’re going to leave behind. They try to repair relationships, make hidden feelings known or even confess evils of the past. And for insects, death becomes a certainty when Doom Super is brought into a home.