SPIDER by Scholz & Friends Hamburg for Doppel Herz

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SPIDER

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Industry Health & Pharmaceuticals
Media Radio
Market Germany
Agency Scholz & Friends Hamburg
Executive Creative Director Stefan Setzkorn, Matthias Schmidt
Creative Director Suze Barrett, Dennis Lueck
Production Tonschneidrei
Released August 2010

Credits & Description

Category: Pharmacy
Advertiser: QUEISSER PHARMA GmbH & Co. KG
Product/Service: DOPPELHERZ CALMING TABLETS
Agency: SCHOLZ & FRIENDS
Executive Creative Director: Matthias Schmidt/Stefan Setzkorn
Creative Director: Dennis Lueck/Suze Barrett
Scriptwriter: Vicky Jacob-Ebbinghaus
Account Manager: Roland Boes/Amar Abbas
Advertiser's Supervisor: Juergen Hennings
Production Company: TONSCHNEIDREI, Hamburg, GERMANY
Sound Engineer: Timo Dorsch
Music Artist/Title: Composers: Leo Schmidthals/Christian Robinson-Schuette
Other Credits: Speaker/Singer: Marie Biermann/Casper Besch; Choir: Soeren Schroeder/Mark-Marcel Mueller/Tobias Haendler/Jan Rensmann
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SCHOLZ & FRIENDS , Hamburg, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Atmospheric Gregorian chants music CHOIR: Marion, there’s a huge hairy spider on your shoulder Oh wait, it’s just crawled inside your shirt. ANN: Stay calm. Doppelherz herbal tranquilisers. Doppelherz. The power of two hearts. SFX: Doppelherz mnemonic

Full script of the ad in the original language
SFX: Atmosphärische Musik im Stil gregorianischer Chöre CHOR: Marion, da sitzt eine große, haarige Spinne auf deiner Schulter Und jetzt, jetzt krabbelt sie unter dein T-Shirt. ANN: Immer die Ruhe bewahren. Mit den Doppelherz Beruhigungsdragees. Doppelherz. Die Kraft der zwei Herzen. SFX: Doppelherz mnemonic

Brief Explanation
Objective: Doppelherz Calming Tablets is a low interest product. The objective was to use the medium of radio in the most effective way possible in order to increase brand awareness and sales. Concept: Doppelherz Calming Tablets help you stay calm and keep your composure. Our radio campaign underscores these product benefits by allowing the listener to experience what stressful situations are like when you have taken these calming tablets. Target Audience: Males and females 25 years and above who need a little extra support to get through a difficult, stressful or emotional time.