SIGNS by Euro Rscg New York for Dos Equis

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SIGNS

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Industry Beers and Ciders
Media Radio
Market United States
Agency Euro Rscg New York
Creative Director Andy Currie, David Weinstock
Account Supervisor Katie Pearson
Production Berwyn Editorial
Released July 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: HEINEKEN
Product/Service: DOS EQUIS BEER
Agency: EURO RSCG WORLDWIDE
Creative Director: David Weinstock/Andy Currie
Scriptwriter: Robert Cuff/Catherine Eccardt/Kevin Jordan/David Weinstock/Andy Currie/Thom Wood
Agency Producer: Melissa Petryszyn
Account Supervisor: Katie Pearson
Production Company: BERWYN EDITORIAL, New York, USA
Other Credits: Chief Creative Director: Conway Williamson; Group Account Director: Mary Perhach; Account Director: Katy Milmoe
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EURO RSCG WORLDWIDE, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dramatic music ANN: Signs that say this is not an exit, don’t apply to him. His two cents have overruled supreme court decisions. If he rode in your car, its resale value would instantly increase. He likes the word 'fog'. Were you to pass him on the street, and he didn't see you, you would still feel like he said hello and asked you about your day. If you were stuck in an elevator with him, you wouldn’t want to be saved. Even his tree houses have finished basements. His business card just says, 'I'll call you'. He is... SFX: Music reaches a crescendo ANN:... the most interesting man in the world. SFX: Latin music MVO: I don’t always drink beer, but when I do, I prefer Dos Equis. ANN: Enjoy Dos Equis Responsibly. Imported by Cervezas Mexicanas. White Plains, New York. MVO: Stay thirsty, my friends.