STANDARD by Euro Rscg New York for Dos Equis

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STANDARD

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Industry Beers and Ciders
Media Radio
Market United States
Agency Euro Rscg New York
Creative Director Andy Currie, David Weinstock
Account Supervisor Katie Pearson
Production Pomann Sound
Released July 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: HEINEKEN
Product/Service: DOS EQUIS BEER
Agency: EURO RSCG WORLDWIDE
Creative Director: David Weinstock/Andy Currie
Scriptwriter: Andy Currie/David Weinstock/Darren Abrams
Agency Producer: Robert Cuff
Account Supervisor: Katie Pearson
Production Company: POMANN SOUND, New York, USA
Other Credits: Chief Creative Director: Conway Williamson; Group Account Director: Mary Perhach; Account Director: Katy Milmoe
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EURO RSCG WORLDWIDE, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dramatic music ANN: Most songs of love are about him, for him or by him. He’d never initiate a conversation about the weather, even in a typhoon. He’s been known to put himself up for collateral. He has undeniable proof that the Bermuda triangle is actually a parallelogram. He’s against cruelty to animals, but isn’t afraid to issue a stern warning. Whatever side of the tracks he’s currently on is the right side. If he were to cross them, he would still be on the right side. He’s won the same lifetime achievement award. Twice. He is... SFX: Music reaches a crescendo ANN:... the most interesting man in the world. SFX: Latin music MVO: I don’t always drink beer, but when I do, I prefer Dos Equis. ANN: Enjoy Dos Equis Responsibly. Imported by Cervezas Mexicanas. White Plains, New York. MVO: Stay thirsty, my friends.