YOU'RE A MAN by Ogilvy & Mather Paris for Dove

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YOU'RE A MAN

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Industry Hygiene & Personal Care Products
Media Radio
Market United States
Agency Ogilvy & Mather Paris
Executive Creative Director Gerry Human, Chris Garbutt
Account Supervisor Linda Cornelius
Production Eleven Sound
Production Eye Patch
Released August 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries
Advertiser: UNILEVER
Product/Service: DOVE MEN+CARE
Agency: OGILVY FRANCE
Executive Creative Director: Gerry Human/Chris Garbutt
Scriptwriter: Samuel Moore/David Aronson/Juri Zaech
Agency Producer: Lynn Roer
Account Manager: Samantha Wilson
Account Supervisor: Linda Cornelius
Advertiser's Supervisor: Steve Miles
Production Company: ELEVEN SOUND, West Hollywood, New York, USA, USA
Production Company: EYE PATCH, West Hollywood, New York, USA, USA
Sound Engineer: Jeff Fuller
Music Artist/Title: Composer: Joachino Rossini/William Tell Overture
Other Credits: Singer: Jason Currie
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY FRANCE, Paris, FRANCE

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD

SFX: Music - William Tell Overture MVO: (singing) Get born, get slapped then cry out loud Learn to walk, and talk, make your parents proud
 Go to school, get good grades and don’t be late Meet a girl and take her on a date Be good at sports, play hard, run fast Careful climbing the rope in gym class
 Graduate, go to college to impress your dad Have as much fun as he thought he had 
 Lift weights, be strong, know how to fight Stay safe, shoot pool, go out all night Drink beer, do shots, drink more, throw up Pick up the check, act grown up Be tough, be cool, be full of pride Do not show your sensitive side
 Hold the door, shake hands, give up your seat Be polite to all you meet You are expected to carry all the heavy things And work till you’re sixty and plan for retiring
 And all your friends are getting married and so should you Find a nice girl who’ll say 'I do' Walk the dog, trim the hedge and mow the yard 'Honey can you open this jar?' Have a kid, it’s time for a family Before you know it, you'll have three Don’t down a beer now, you’re a gentleman Make time for your friends, but be back by ten Don't use a map; always know where you are Change a tyre while they wait in the car If you hear a noise in the middle of the night Go check it out with a flashlight You’ve come this far and it wasn’t a breeze No matter what happens, you feel at ease You can take on anything, of course you can Because you’re a man! A man! A man! ANN: Now that you’re comfortable with who you are, isn’t it time for comfortable skin? Introducing Dove Men+Care, a new range of body and face wash. Be comfortable in your own skin.

Brief Explanation
From the minute he is born the world expects a man to be a man. This is a song about one man throughout his life as people and society heap pressures and expectations upon him. He does his best to keep up with the frantic pace until he reaches a point in his life when he finally has it all under control. And when he’s made it this far and can take on anything, he is comfortable in his own skin.