Dove Radio Tongue by Ogilvy & Mather London

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Industry Skin Care
Media Radio
Market United Kingdom
Agency Ogilvy & Mather London
Production H&O
Released January 2016


Cannes Lions 2016
Radio Craft: Script Gold Lion Campaign
Radio Radio & Audio: Corporate Image & Sponsorship Gold Lion Campaign

Credits & Description

Agency: Ogilvy & Mather London
Client: Unilever
Campaign: Self Conscious
Producer Marina Bruin Thea Slevin
Chief Creative Officer Gerry Human
Copywriter Simon Lotze Miguel Nunes
Executive Creative Director Andre Laurentino
Production Company: H&O, London
Producer Sarah Hall
Sound Designer Sam Cross
Sound Engineer David Gritzman
Advertising Agency Ogilvy & Mather London
Business Director Sam Pierce
Global Executive Vice President Steve Miles
Global Vice President Sophie Galvani Fernando Machado
Managing Director Cathy Saidiner
Managing Partner Stephane Orhan Neil Yoxall
Project Manager Victoria Smith
Since 2004, the Dove Self Esteem Project has offered resources and workshops to parents, teachers and mentors, improving the body confidence and self-esteem of 17 million young girls. Our radio campaign made listeners increasingly aware of their bodies, turning ordinary body actions and behavior they never gave a second thought to into something that was impossible to ignore, demonstrating how easily young girls can be influenced by the messages they’re exposed to every day.