Drug Action Teams North East Larsoa Radio DRUG DRIVING by Dynamic Advertising Group

DRUG DRIVING

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Industry Public Safety, Health & Hygiene, Traffic safety
Media Radio
Market United Kingdom
Agency Dynamic Advertising Group
Director Simon White
Creative Director Karen Gillies
Account Supervisor Elaine Wilson, Jan Deans
Released September 2005

Credits & Description

Advertising Agency: DYNAMIC ADVERTISING GROUP, UNITED KINGDOM
Creative Director: Karen Gillies
Scriptwriter: Tony Shelton
Account Supervisor: Jan Deans (group Md)/Elaine Wilson (group Marketing Director)
Director: Simon White
Sound Engineer: Jay C


Script in English

SFX: Roadside atmos, car engine running, gradually escalating heartbeat of driver heard under. Sound of car door opening.

POLICEMAN: Right Sir, I have stopped you for driving in an erratic manner …leading me to believe you may be driving under the influence of drink or drugs … …I now require you to complete a series of tests … … stand up straight with your feet together and your arms by your side … maintain that position while I give the remaining instructions … tilt your head back slightly and close your eyes… when you think 30 seconds have elapsed say ‘stop’… … place your left foot on the line … place your right foot on the line in front of the left foot touching heel to toe … take nine steps … now raise your right foot 6 to 8 inches off the ground… keep looking at your elevated foot while counting out loud … …now touch the tip of your nose … … right son, I am arresting you on suspicion of driving under the influence of drugs and I’m taking you to the station for further tests … do you understand? DO YOU UNDERSTAND?

SFX: Music up

MVO: Understand this. If you get stopped on suspicion of drug driving, you WILL be put through roadside testing and further tests to show what drug you’re on. Which could mean up to 6 months in prison,

SFX: Cell door slamming

MVO: A £5000 fine and your licence up in smoke. Drug driving? You’d be off your head.

Brief Explanation

This is presented as if heard through the ears of the driver who is heavily under the influence of illegal drugs, the policeman’s voice distorted (hollow, echo repeat) and drifting in and out, lines overlapping and merging into each other, to create an eerie, layered montage effect rising to a crescendo of increasingly confusing instructions. The use of leader dots (…) shows where lines are split and overlap each other.