METH ADDICTION by DraftFCB Auckland for Adanz

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METH ADDICTION

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Industry Against Drugs, Against alcohol
Media Radio
Market New Zealand
Agency DraftFCB Auckland
Executive Creative Director James Mok
Creative Director Tony Clewett
Account Supervisor Kate Heatley
Production Digital Post
Released August 2010

Credits & Description

Category: Public Health & Safety, Public Awareness Messages
Advertiser: ADANZ
Product/Service: DRUG & ALCOHOL HELPLINE
Agency: DRAFTFCB NEW ZEALAND
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Scriptwriter: Rory McKechnie/Clara Mclaurin
Agency Producer: Trelise Caughney
Account Manager: Kate Heatley
Account Supervisor: Kate Heatley
Production Company: DIGITAL POST, Auckland, NEW ZEALAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB NEW ZEALAND, Auckland, NEW ZEALAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Prepare for the presentation, look after the kids, spend quality time with the missus, catch up with mates. Prepare for the presentation, look after the kids, spend quality time with the missus, catch up with mates. Prepare for the kids, look after the missus, spend quality time with mates, catch up for the presentation. Prepare the missus, look for the kids, time with the mates, catch up the presentation, spend. Presentation, missus the look... the kids and the quality time... and the presentation, but the kids... the presentation... HOME, MISSUS, MATES, QUALITY, SPEND, MATES... ANN: When you use methamphetamine, your life can fall apart. Call the Alcohol Drug Helpline on 0800 787 797.

Brief Explanation
This radio ad for the Alcohol Drug Helpline takes basic, everyday commitments and obligations and demonstrates just how the recreational use of methamphetamine can distort the user’s sense of priorities and take away their ability to manage their life.