HYENA by Ogilvy Johannesburg for Dstv

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HYENA

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Industry TV Channels/Radio Stations and Programmes, Сable/Satellite television
Media Radio
Market South Africa
Agency Ogilvy Johannesburg
Director Lorens Persson
Creative Director Jonathan Beggs, Fran Luckin
Account Supervisor Sharleen James
Production Sterling Sound
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: DSTV
Product/Service: SATELLITE TV NETWORK
Agency: OGILVY JOHANNESBURG
Executive Creative Director: Fran Luckin
Creative Director: Fran Luckin/Jonathan Beggs
Scriptwriter: Gavin Stradi/Molefi Thulo
Agency Producer: Sally Walland
Account Manager: Kay Motuba
Account Supervisor: Sharleen James
Advertiser's Supervisor: Graham Pfuhl
Production Company: STERLING SOUND, Johannesburg, SOUTH AFRICA
Director: Lorens Persson
Sound Studio: Sterling Sound
Sound Engineer: Lorens Persson
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Documentary style music MVO1: Hyenas can leave their dens for up to 10 hours a day, as they go hunting in search of food. They don’t need speed, as they can chase their prey 'til it gets tired, because they have unbelievable stamina. MVO2: Yo, I’m really happy for the hyena and I’m a let you finish. But Usain Bolt has one of the best staminas of all time. One of the best staminas of all time! SFX: Hyenas laughing; music ANN: Whatever you think is the best, you’ll find it on... MVO2: I’m a let you finish. ANN: ...DStv. So much more.

Brief Explanation
DStv is South Africa’s largest satellite television network. We were asked to develop a brand radio campaign that would remind consumers that the network offers you so much more of whatever you're into. The topical creative solution we came up with spoofs Kanye West’s infamous 'I'm a let you finish, but Beyonce had one of the best videos of all time' outburst at the MTV Video Music Awards.