JOURNEY THROUGH SOUND by DDFH&B/J. Walter Thompson Dublin for Dublin City Council (DCC)

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JOURNEY THROUGH SOUND

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Industry Business equipment & services, Corporate Image
Media Radio
Market Ireland
Agency DDFH&B/J. Walter Thompson Dublin
Production Mutiny Recording Studios
Producer Paul Lynch
Released August 2010

Credits & Description

Category: Best Use of Music and/or Sound Design
Advertiser: DDFH&B
Product/Service: DUBLIN CITY BUSINESS ASSOCIATION
Agency: DDFH&B
Scriptwriter: Roisin Keown
Agency Producer: Rosaleen Cullen
Account Manager: Mary Saunders
Production Company: MUTINY RECORDING STUDIOS, Dublin, IRELAND
Producer: Paul Lynch
Sound Studio: Mutiny Recoring Studios
Sound Engineer: Paul Lynch
Other Credits: Additional Recording: Mark Richards; Voice Talent: Will Farrell/Noelle Gibbons/Steve Wall
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MUTINY RECORDING STUDIOS, Dublin, IRELAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Pub ambience Glasses clinking Voices saying goodbyes Bell rings as door opens Street ambience Man blows into hands and rubs them together A clock chiming eight Footsteps in the snow A bicycle passes A horse and carriage passes Footsteps echoing A busker sings a Christmas song Footsteps slowing Clink of money thrown into the busker's box Footsteps start again Busy street ambience FVO: Mistletoe! Get your mistletoe now! SFX: Distant carol singers Passing people talking Brass band playing Charity collection box being shaken ANN: You’ve been listening to a Dublin City Centre Christmas. Dublin. Make the city yours. SFX: Dublin Luas tram bell

Brief Explanation
Acknowledging a scope and scale that is rare for a radio commercial, DDFH&B brought us in early in the concept stage for advice and opinion. The aim was to provide a soundscape bursting with interest and detail using very little dialogue, capturing a Journey through the streets of Dublin at Christmas. The majority of SFX, foley and ambiances were recorded on location in and around the streets of Dublin. Sequences were recorded in O'Donoghues famous Dublin Pub, busking at Trinity College arch, carol singers, and even a genuine flower seller on Grafton Street shouted our 'Mistletoe' lines.