Dupont Radio BELOVED SON by Tbwa\paris, Boulogne-billancourt

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Industry Stationery
Media Radio
Market France
Agency Tbwa\paris, Boulogne-billancourt
Creative Director Erik Vervroegen
Released May 2005

Credits & Description

Advertising Agency: TBWA\PARIS, FRANCE, Boulogne-Billancourt
Creative Director: Erik Vervroegen
Scriptwriter: Xander Smith/Matthew Branning

Script in English
An emotionless robotic voice: My beloved son. It seems like just yesterday you were my wide-eyed little boy going off to school for the first time. And today you are a man. Ready to face life's challenges. Eager to find your place in the world. You have filled my world with happiness, and made me prouder than any mother could ever hope to be. Always know that I love you. Mom.
VO: Getting an e-mail just isn’t the same as receiving a letter. Dupont pens. Don’t forget to write.
Script in Orginal Language
Une voix robotique completement froide et impersonnelle: Mon petit garçon chéri. Je te revois comme si c’était hier, effrayé de partir à l’école et de quitter ta maman. Et te voilà un homme à présent. Prêt à affronter la vie. Tu as rempli ma vie de joie. Tu m’as rendue plus fière qu’aucune autre maman. Je t’aimerai toujours, mon petit poussin. Ta maman poule.
VO: Reçevoir un e-mail ne sera jamais pareil que reçevoir une lettre. Stylos ST Dupont. N’oubliez pas d’écrire.