Durex Radio JENNY by MacLaren McCann Toronto

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Industry Contraceptives & Pregnancy Tests
Media Radio
Market Canada
Agency MacLaren McCann Toronto
Director Rocco Dagliese
Creative Director Sean Davison, Jon Freir, David Kelso
Account Supervisor Michael Corvese, Rachel Fox
Released June 2004

Credits & Description

Advertising Agency: MacLAREN McCANN, CANADA, CANADA
Creative Director: David Kelso/Jon Freir/Sean Davison
Scriptwriter: Jon Freir/Austen Morrow
Agency Producer: Julie Caniglia
Account Supervisor: Rachel Fox/Michael Corvese
Advertiser's Supervisor: Ted Conley
Director: Rocco Dagliese
Sound Engineer: Nathan Handy

Script in English

ANNCR: This is what sex is like with an ordinary condom.

MALE VO: Oh Jenny...

FEM. VO: My name is Susan.

MALE VO: Oh...

ANNCR: This is what sex is like with a Durex condom.

MALE VO: Oh Jenny...

FEM. VO: I’m Susan. She’s Jenny!

2nd FEM. VO: Hey!

MALE VO: My bad.

ANNCR: With four different types of exciting condoms in every box of Durex Pleasure Mix, there’s a perfect condom choice for everyone. Durex Pleasure Mix. Variety is the spice of life. There’s sex and then there’s Durex.
Brief Explanation

It has become a part of our everyday job in Canada to apply a unique Canadian identity to the products and services we have in common with the United States. In the Durex Lubricants example, it is well known that Canadians have very different and more liberal views on sex than our US counterparts. Therefore, our ads had to be a little more risqué than the more conservative US campaign to reflect those attitudes. The differences are self-evident. The US used comparisons with amusement park rides while we used threesomes, public sex at burger joints and screaming monkeys.