Works » Durex

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Industry Contraceptives & Pregnancy Tests
Media Radio
Market Belgium
Agency McCann Brussels
Production Whar
Copywriter Jean-Paul Lefebvre
Art Director Sophie Norman
Creative Director Marcel Ceuppens
Producer Kristiaan Debuscher
Released February 2002


Le Mondial de la Pub des Pays Francophones 2003
The Winners Radio Gold
The Winners Nations Prize: Belgium Bronze

Credits & Description

Original Title: "Cours mécanique"
Agency: McCann-Erickson Belgium
City: Hoeilaart
Production Company:: Whar
Advertiser: SSL International
Brand Name: Durex
Business Sector: Contraceptives & Pregnancy Tests
Country of Production: Belgium
Language: French
Type: Radio
Tagline: Durex. Think about it
Original Tagline: Durex. Pensez-y
Creative Director: Marcel Ceuppens
Art Director: Sophie Norman
Copywriter: Jean-Paul Lefebvre
Producer: Kristiaan Debuscher

The Radio ad titled "Mechanical Class" was done by McCann Brussels advertising agency for Durex in Belgium. It was released in Feb 2002.