Durex Radio OH MY! by MacLaren McCann Toronto

Adsarchive » Radio » Durex » OH MY!


Pin to Collection
Add a note
Industry Contraceptives & Pregnancy Tests
Media Radio
Market Canada
Agency MacLaren McCann Toronto
Director Rocco Dagliese
Creative Director Sean Davison, Jon Freir, David Kelso
Account Supervisor Michael Corvese, Rachel Fox
Released June 2004

Credits & Description

Advertising Agency: MacLAREN McCANN, CANADA, CANADA
Creative Director: David Kelso/Jon Freir/Sean Davison
Scriptwriter: Jon Freir/Austen Morrow
Agency Producer: Julie Caniglia
Account Supervisor: Rachel Fox/Michael Corvese
Advertiser's Supervisor: Ted Conley
Director: Rocco Dagliese
Sound Engineer: Nathan Handy

Script in English

ANNCR: This is what sex is like with an ordinary condom.

SFX: Zipper being opened.

WOMAN: (sexy) Ooooh…ha ha ha.. uh...

ANNCR: This is what sex is like with a Durex XXL condom.

SFX: Zipper being opened.

SFX: Heavy meaty thud.

WOMAN: (surprised) Oh my!

ANNCR: Get bigtime pleasure with Durex XXL condoms. They’re made for extra comfort and special fit. Grab a box today, big boy. XXL condoms, from Durex. There’s sex and then there’s Durex.
Brief Explanation

It has become a part of our everyday job in Canada to apply a unique Canadian identity to the products and services we have in common with the United States. In the Durex Lubricants example, it is well known that Canadians have very different and more liberal views on sex than our US counterparts. Therefore, our ads had to be a little more risqué than the more conservative US campaign to reflect those attitudes. The differences are self-evident. The US used comparisons with amusement park rides while we used threesomes, public sex at burger joints and screaming monkeys.