De Lotto Radio WON by Tribal Amsterdam

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WON

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Industry Culture, Leisure & Sport, Lottery & Gambling
Media Radio
Market Netherlands
Agency Tribal Amsterdam
Director Bart Kooij, Nico Akkerman
Account Supervisor Nelly De Wit
Released January 2005

Credits & Description

Advertising Agency: DDB AMSTERDAM, THE NETHERLANDS
Scriptwriter: Nico Akkerman/Bart Kooij
Agency Producer: Annemarieke Beljaars
Account Supervisor: Nelly de Wit
Advertiser's Supervisor: Jules Hooijer/Roelant Reizevoort
Director: Nico Akkerman/Bart Kooij
Sound Engineer: Rens Pluym


Script in English

MVO1: Last Saturday, another lucky Lotto player hit the Jackpot! There are now as many as 183 Lotto millionaires! Play every week for just one euro a ticket! Lotto. The biggest risk of becoming a millionaire.

MVO2: Lotto cannot be held responsible for any adverse effects of being a millionaire, such as, but not limited to: double-booked presidential suites during G7 summits, low clouds around your penthouse, and neighbours who never return your gardener. Long driveways can negatively affect the temperature of your pizza delivery.
Script in Orginal Language

MVO1: Zaterdag is de Lotto-Jackpot gevallen! Er zijn nu al 183 Lotto-miljonairs! Speel elke week mee voor maar 1 euro per lot! Lotto. Het grootste risico om miljonair te worden.

MVO2: Lotto aanvaardt geen aansprakelijkheid voor nadelige gevolgen van het miljonairschap zoals bijvoorbeeld, maar niet uitsluitend: dubbelgeboekte presidentiele suites tijdens bijeenkomsten van de G7, laaghangende bewolking rond uw penthouse en buren die uw tuinman lenen en nooit meer terugbrengen. Lange oprijlanen kunnen de temperatuur van bezorgde pizza’s negatief beïnvloeden.
Brief Explanation

Because Lotto offers ‘The greatest risk’ of becoming a millionaire (a year long campaign in Holland) all Lotto ads are accompanied by a disclaimer.