Ebay Radio ABBREVIATED by Goodby Silverstein & Partners San Francisco

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ABBREVIATED

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Industry Automotive products, services and accessories, Publishing, streaming & media, Online Auction
Media Radio
Market United States
Agency Goodby Silverstein & Partners San Francisco
Creative Director Jaimie Barrett
Account Supervisor Brian Mcpherson
Released May 2004

Awards

Cannes Lions 2005
Radio Cars & Automotive Services Silver Lion

Credits & Description

Advertising Agency: GOODBY SILVERSTEIN & PARTNERS, USA, San Francisco
Creative Director: Jaimie Barrett
Scriptwriter: Tyler McKellar/Mike Sweeney
Agency Producer: Brian Coate
Account Supervisor: Brian McPherson
Sound Engineer: Eben Carr


Script in English

ANNCR: If you’re fmlr with the clssfd section of the nwsppr, you prbbly understand this mssg quite well. You see, in the clssfd section, everything gets abbrvtd. Consonants. Vwls. Prpstnl Phrases. The very bldng blocks of our lnge are thrn right out the window. And that makes it dffclt when you’re tryin’ to sll your car. You’ve got a lmtd amount of spc to work with, and by the time you abbrvt the dscrptn of your car down to a couple frgmted sentences, it snds less like a car, and more like a blk sdn w/ snrf lknw cndtn lwmls. No wonder more pple are slling their cars through eBaymotors. They can post unlmtd text and photo dscrptns, and with a nationwide mkeplc they’re likely to sll it for more. Plus, bth parties can be covered by eBay’s Vehicle Purchase Protection Program. Buyers are hppy. Sellers are hppy. And no one is abbrvting. EBaymotors.com. A better way to sll your cr.