HEART-WARMING STORY by Dentsu Kansai for Panasonic

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HEART-WARMING STORY

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Industry Electronic Devices & Home Appliances
Media Radio
Market Japan
Agency Dentsu Kansai
Executive Creative Director Youichi Miura
Creative Director Satoru Yokoyama
Production MIT Gathering
Released August 2010

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: PANASONIC
Product/Service: ECO-NAVI QUICK-WARMING TOILET
Agency: DENTSU KANSAI
Executive Creative Director: Youichi Miura
Creative Director: Satoru Yokoyama
Scriptwriter: Masayuki Nakamoto
Agency Producer: Tomoe Hanawa
Advertiser's Supervisor: Satoru Yokoyama
Production Company: MIT GATHERING, Tokyo, JAPAN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DENTSU KANSAI, Osaka, JAPAN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Piano bar ambience FVO: Hey, bartender. SFX: Ice in a glass FVO: Tell me another heart-warming story. MVO: Sure. This is a story I heard from my grandfather. The year was 1939... FVO: Woo, that's warm! MVO: Thanks a lot. ANN1: In just 6 seconds, the seat quickly warms up. The Panasonic Eco-Navi equipped Quick-Warming Toilet. It only warms up when you use it, so it's number one in energy savings. ANN2: Panasonic. Ideas for life.

Full script of the ad in the original language
SFX: Bar no funiki; piano ongaku FVO: Nee, masutar. SFX: Glass denaru koorino oto FVO: Itsumono kokoroga-atatamaru hanashi kikaseteyo. MVO: Wakarimasita. Korewa watashino sofuni kiita hanashinandesuga. Showa 14nenni... FVO: Haa, attamaru war! MVO: Arigatou gozaimasu. ANN1: Oyoso 6 byoude, syunkantekini benzawo atatamemasu. Panasonic Eco-Navi tousai Syunkan-Attaka Toware. Tsukau toki dake atata meru kara, shyoo ene number one. ANN2: Panasonic. Ideas for life.

Brief Explanation
It is popular to warm a toilet seat at home in the winter season in Japan. But if it always warms a seat even when not in use, it wastes electricity. Using original sensing and warming technology, Panasonic's toilet can warm its seat the moment somebody enters the rest room, so it can be off when not in use. It makes a breakthrough to save electricity.