CALM by Devito/Verdi for Kobrand Corporation

CALM

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Industry Consumer & Public services
Media Radio
Market United States
Agency Devito/Verdi
Executive Creative Director Sal Devito
Creative Director Brad Emmett
Production Headroom Digital Audio
Released August 2010

Credits & Description

Category: Commercial Public Services
Advertiser: KOBRAND CORPORATION
Product/Service: EHRLICH PEST CONTROL
Agency: DEVITO/VERDI
Executive Creative Director: Sal Devito
Creative Director: Brad Emmett
Scriptwriter: Vinny Tulley/Mark Schruntek
Agency Producer: Karen Tomlin
Production Company: HEADROOM DIGITAL AUDIO, New York, USA
Sound Studio: Headroom
Sound Engineer: Scott McIntosh
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DEVITO/VERDI, New York, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO1: Ehrlich Pest Control, How can I help you? FVO2: I just saw a mouse run over my foot in my kitchen. FVO1: Okay, what colour was the mouse and how big was it? FVO2: It was brown and about 3 inches long. FVO1: You know, that sounds like a very common field mouse. FVO2: I just want it out of my house. Kids, get back in the bedroom. FVO1: We'll send someone over right away. Please just try to stay calm. MVO: (Breathing) Okay, okay, I’m calm now, Thank you. FVO1: You're welcome... err, sir? ANN: Call Ehrlich Pest Control at 1-800-537-0574. Ehrlich. Your local pest control experts.

Brief Explanation
What starts out sounding like a hysterical woman calling the exterminator about a mouse in her house, is actually a hysterical man.